Featured SEO case study · Calicut, Kerala

Wafae Digital Academy
SEO Case Study

A look at my SEO work for Wafae Digital Academy in Calicut, with real examples of how the academy appeared in Google Search, local results and AI-generated answers.

SEO OptimizationEducation WebsiteLocal SearchJasim CP
01 · The project

Working on search visibility for Wafae Digital Academy.

Every institute wants prospective students to find useful information when they search for courses. Wafae Digital Academy is based in Calicut, where people frequently compare digital marketing training options online.

My involvement

I worked on SEO optimization for the Wafae Digital Academy website. This was a real opportunity to apply SEO knowledge to an education-focused business, where local relevance, clear course information and discoverability all matter.

This page documents my role and examples of Wafae's appearance in search results. I have intentionally avoided claiming specific traffic improvements or listing technical tasks that have not yet been verified against project records.

Wafae Digital Academy promotional graphic illustrating Google Business Profile, ChatGPT, Google Search and AI Overview visibility
Featured campaign artwork. The #1 labels are design elements, not verified current positions across every search or platform. Original dated screenshots will be shown separately.
02 · Search Console context

Understanding the search data.

The earlier view is an illustrative mockup. The later view is a supplied Search Console screenshot. They are shown for context and do not establish a measured before-and-after improvement.

GOOGLE SEARCH CONSOLEILLUSTRATION & SUPPLIED SNAPSHOT
ILLUSTRATIVE MOCKUP
Illustrative Google Search Console mockup; not verified historical performance
192 clicks4.80K impressions · 4.0% CTR · Position 38
SUPPLIED SNAPSHOT
Google Search Console after: 1.43K clicks, 22.5K impressions, 6.4% CTR and position 14
1.43K clicks22.5K impressions · 6.4% CTR · Position 14

The mockup is not historical performance evidence. Exact dates, matching properties and filters must be verified against original Search Console exports before reporting growth.

03 · Search visibility snapshots

Four ways the academy appeared online.

These snapshots show different kinds of online visibility. They are not four consecutive ranking increases, and results can change with the search, location and date.

VISIBILITY EXAMPLE

Google Maps & Places

Wafae Academy appeared among the local Places results shown in a Google search relating to digital marketing training in Calicut.

VISIBILITY EXAMPLE

Google Search

The Wafae Digital Academy website was visible as an organic result for a relevant search. The precise position can vary between searches.

VISIBILITY EXAMPLE

Google AI Overview

Wafae Digital Academy was mentioned in an AI-generated Google answer in a supplied screenshot. This is a mention, not a permanent ranking.

VISIBILITY EXAMPLE

ChatGPT mention

A ChatGPT response mentioned Wafae Digital Academy. A single AI answer is not an independent search ranking and may be shaped by the prompt.

04 · Evidence & context

Making the work easy to verify.

These supplied visuals show examples of search and AI visibility. Edited search visuals are illustrations; they do not establish a permanent position or measured traffic growth.

Select an image to see the full original screenshot without cropping.

Google AI Overview excerpt showing Wafae Academy, its location and local business listing in Kerala
01 / GOOGLE AI OVERVIEW

Appearing in AI-assisted local discovery

A Google AI Overview screenshot features Wafae Academy for a Kerala digital marketing institute query. This documents an appearance, not a permanent AI ranking.

Source: Google Search · Kerala · October 2026 screenshot
Edited illustration of a Wafae Digital Academy search listing; not an original ranking capture
02 / GOOGLE ORGANIC SEARCH

Illustrative organic search example

This edited search visual illustrates the target query and listing. Verify live visibility using original dated captures and Search Console query data.

Source: edited search illustration · Not an original ranking capture
ChatGPT response mentioning Wafae Digital Academy as a featured recommendation
03 / CHATGPT RESPONSE

A mention in an AI-generated answer

This example shows Wafae Digital Academy mentioned in a ChatGPT response. AI recommendations are contextual and may be influenced by conversation instructions; this is not an independently verified ranking.

Source: ChatGPT · Individual response screenshot · Not a search ranking
Actual source

Google Search, Maps, Search Console, or clearly identified AI responses.

Search context

Keyword, city and relevant date for each ranking or visibility snapshot.

Meaningful comparison

Before/after Search Console data if reporting measurable SEO growth.

05 · What this work means to me
“SEO isn't just about getting a website to appear in search. It's about understanding what people are looking for, making the website genuinely useful, and improving the way that information can be discovered.”

Working on the Wafae Digital Academy website is part of my practical SEO experience. Specific changes and measurable performance results can be documented in more detail when the corresponding records are available.

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